Swedish speaker manufacturer, Audio Pro previously had the mantra of never producing more than a limited run of speakers when releasing a new special colourway: the edition could only exist for a limited time and the colour would not be produced more than once.
But what do you do when the market quickly snaps up all the speakers and screams for more? Jens Henriksen, CCO at Audio Pro explains demand has been so extreme for recent launches, products have sold out even before reaching the company’s warehouse.
"We thought for a while about how to handle this. Our policy was a limited edition should be limited! But after a lot of customer pressure, we finally caved in, and are now relaunching three of the most popular colours: red, yellow and green - coincidentally the colours of the traffic lights.” says Henriksen.
The specific shades of the new T3+ editions are Coral [red], Lemon [yellow] and Garden [green]. The Bluetooth speaker is a bestselling model in Audio Pro’s line-up: powerful enough to fill a room with sound and small enough to carry out into the garden, to your holiday home, the beach or wherever you want to go.
The Coral speaker takes its name and colour inspiration from the beautiful coral reefs found in tropical seas. It adds a lovely warm red shade to any room. Meanwhile, the Garden speaker is inspired by the lush greenery of exotic gardens and is the perfect accessory for elegant spaces with a slightly more muted colour scheme – think of an English library with dark wood tones and classic Chesterfield sofas. Finally, the Lemon speaker is the visual equivalent of a large bowl of bright yellow lemons: something that always sparks joy.
Which of the three colours will prove most popular this time? That remains to be seen, but what is clear is these traffic-light colours will be available in retailers from mid-October. Hopefully eager customers will have time to get hold of their favourite before they sell out again!
