We are launching the very popular A28 multi-room speaker in a new finish, walnut veneer.
https://audiopro.com/products/a28-walnut
A Scandinavian, minimalist design style is something that Swedish speaker manufacturer Audio Pro has become known for. The design often means a painted surface in standard colors such as black, white and gray, and it has been quite some time since a surface in wood veneer with visible wood grain has been part of the design. Jens Henriksen, CCO at Audio Pro explains, “We strongly believe that our Scandinavian, minimalistic style is the recipe for our success. Our aim is to keep our design as clean as possible, without any frills or embellishments. However, we have recently experienced a demand in the market for a surface that highlights the wood structure and its beautiful grain and diverse color scale. We feel that this does not mean that we have to compromise with our minimalist and plain design, but can be combined nicely. We have therefore decided to launch one of our very popular speakers, the A28, in a beautiful walnut veneer.”
The A28 speaker was launched in April 2022, and is a small but powerful multi-room speaker in stereo pairs that works just as well as TV speakers as for listening to music. The A28 (and its predecessor A26) was launched as a “soundbar killer” as it is better at delivering TV sound than a soundbar can. Also, it is able to perform an impressive sound when listening to music, which means that you do not have to invest in two different products to cater to both needs. The A28 is a multi-room speaker offering 3 different multi-room systems; AirPlay 2, Google Cast and Audio Pro's own multi-room system. The multi-room function allows you to easily connect your A28 to speakers you have placed in other rooms, in order to play the same music throughout your home.
“Those of us who have been in the industry for a long time often consider wood veneer to be something of the past, a design style that you might associate with the 1960s and 70s. But to a generation that has no previous experience of this era, this style might seem new and exciting. And after spending some time working with this material ourselves, we have actually begun to feel that it does not come across particularly old-fashioned at all, but on the contrary feels like a high quality material with a somewhat tactile experience by the grain of the wood. Like a tribute to natural materials, and their beautiful variation in structure. And now it seems completely natural that we should be able to offer this finish as well as a smooth, painted surface,” says Jens Henriksen.
Audio Pro will carefully evaluate how this new product is received by customers, and if it will become as popular as the initial tests have shown, it is possible that more speakers will be offered in this finish. A28 will be available at retailers at the end of February with a suggested retail price of € 650 / $ 650 / £ 580 .
